FootfallCam uses 3D stereo vision rather than simple beam-break or Wi-Fi tracking, which means it can distinguish between adults and children, exclude staff, and count people walking side by side as separate visitors. Vendor-published accuracy is above 95% under...
The core metrics are visitor count, conversion rate, dwell time, peak hours, and repeat visits. Depending on the configuration, you can also measure zone-level traffic, queue length, and staff-to-customer ratios.
Sales data tells you what was bought, but not how many opportunities you missed. Knowing that 500 people entered and 50 purchased gives you a conversion rate, which is a far more useful measure of store performance than sales alone. It also lets you tell the...
FootfallCam is a people-counting solution that measures how many visitors enter your store, how they move through it, and how long they stay. The sensors are installed at entrances and key zones, and the data flows into a central dashboard where you can view traffic...
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